LicenseDNA.com : Hosted License Management Platform | Software Publisher | Key Generation, Anti-Piracy, Secure Activation, eCommerce

Some questions to help ponder this topic further?

Does your company currently have internal expertise in licensing technologies, and do you wish to expand and maintain this?
Does your company have development resources that can be utilized for the development, testing, and ongoing maintenance of licensing technologies?
Does your company have resources that can provide support for an internally developed licensing technologies solution?
Is your company willing to address the significant requirements associated with the integration of a homegrown licensing technology with other relevant systems in both your internal and the customer’s environments? How about the support for the technology across multiple platforms as required by customers?
Does your company have an understanding of the evolution of software licensing, including the ways in which your approach may need to change in the future to adapt to new customer demands and market realities? Could an internally developed and supported licensing technology be flexible enough to adapt in a timely manner to new licensing scenarios?

Consider cost analysis and ROI?

Is it more costly to purchase a third-party licensing technologies platform or to develop and support one internally?

What is the return on investment (ROI) of licensing technologies?

Our team cannot answer these complex questions for each software publisher in every circumstance.

Either approach is going to require an investment. Oftentimes, the decision comes down to whether it makes more sense to continue spending money on maintaining and improving a homegrown system or outdated product that isn’t meeting the need, or if investigating the purchase of a third-party solution, such as LicenseDNA platform, that could meet current and future needs is a better approach.

One important point is that when considering the investment required for building a platform internally, publishers often underestimate the cost.

July 1, 2008

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Web Applications Activation

Software Activation Process

Publishers should consider the entire life cycle from manufacturing to distribution in order to properly evaluate the decision to leverage a platform like LicenseDNA, in its broader context.
Publishers should consider ongoing trends in pricing and packaging that call for additional flexibility as well as support for new usage scenarios and more granular packaging. Vendors will continually need to evaluate their pricing and packaging strategies. As a result, managing a platform of license management technologies should be viewed as an ongoing process.
A software publisher’s understanding of its core competencies with regards to building and maintaining a licensing technology platform is often a key driver in the build versus buy decision. Some publishers may believe that since the company’s core business is developing software, this capability can and should be extended to software-based licensing technologies. Executives at other publishers may come to the conclusion that although developing software is a core competency, developing and maintaining a platform of licensing technologies is not.
Build versus buy decisions often come down to cost. Either approach is going to require an investment. Oftentimes, the decision comes down to whether it makes more sense to continue spending money on maintaining a homegrown system or outdated product that isn’t meeting the need, or if investing in a third-party solution that meets current and future needs is a better approach.

Build vs. Buy?

Product activation is required when a user launches a protected software application for the first time. A unique installation identifier is sent to the LicenseDNA Activation Services which generates a license to unlock, or activate, the software. Depending on the business model implemented by the software publisher, this license may unlock the software permanently or for a specific period of time or number of uses. It can also restrict usage to specific features.

After it has been activated, the protected software application may be used only within the parameters set by the software license. For example, if it is a time-limited trial license and the trial has expired, the user will not be able to use the product and will be prompted to purchase it. Once the user completes the purchase, a new software license is delivered from the LicenseDNA Activation Services which will allow unrestricted use of the software.

Advantages of product activation:

deters software piracy
immediate record of product activation
no internet connection required
valid for any online or offline distribution channel
user acceptance and familiarity due to prevalence in software market

Leverage LicenseDNA to support pre-built user authentication, online pricing management, user access, support services, online trial period management, logic related to upgrade / downgrade user access, parameter based billing services based on a variety of permutations of policies and more..

SOFTWARE, WEB & MOBILE APPLICATIONS PUBLISHERS (Sellers / Merchants)

Integrate, test & go to market within 2 hours

1. Sign-up for free account

2. Integrate apps with LicenseDNA API

3. Setup Google Merchant Account

4. Test end-to-end cycle

5. Launch - sell, manage & control

Sales Life Cycle (SLC) Management easy 5 steps to
setup & increase profits

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Benefits to Publishers
    Increase Publisher Revenues
    Grow Publisher Market Share
    Reduce Publisher Operating Costs
    Reduce Publisher R&D Costs
    Reduce Publisher Support Costs
    Reduce Publisher Time to Market

Benefits to CEO, Marketing & CFO

Benefits to Customers

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